A gerontology doctoral candidate’s take on how we can achieve a less ageist and sexist media.
Women and Aging: What the Media Does and Doesn’t Tell Us
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To Stream or Not to Stream
Trends in TV, film and theater that indicate what elders might actually appreciate.
Aging in Media, as Viewed Through 20-something Eyes
Recent college grad weighs in on what grates in ads and how to make it better.
Want to Increase Your Longevity? Practice Sensual Wellness
How does age affect your senses, especially the sense of smell and what can be done about it?
The Rise of Older Influencers: Their Impact, Potential and Future
Older adults are a hit on TikTok and social media sites—how might their popularity aid the fight against ageism?
‘Who Do They Think We Are?’
When marketers and advertisers ignore or target consumers in ageist ways, their bottom line isn’t the only thing that suffers.
Ageism in the Media: An Insider’s Perspective
A quick trip through modern media shows slight improvements in avoiding ageism, but work remains.
About Generations Today
Generations Today A bimonthly digital publication covering current trends and people impacting the field of aging through OpEds, feature articles, profiles, and first-person pieces.
Inside This IssueHow Aging Shows Up in Media, Marketing and Culture
Generations Today, vol. 44, no. 5 (Sept-Oct 2023)
Women and Aging: What the Media Does and Doesn’t Tell Us
I chose to pursue a doctorate in gerontology because I wanted to learn and expand upon my understanding of what it means to age. I knew getting older was synonymous with chronological age and physical appearance. The questions I had were rooted in how does someone...
To Stream or Not to Stream
When is the last time your family—kids and or grandkids included—watched a TV show together? If your response is “What is ‘Jeopardy'?” you are likely not alone. But that is a quiz show, on an old-fashioned channel, for a half hour while the younger generation may be...
Aging in Media, as Viewed Through 20-something Eyes
Scrolling social media on the phone, perusing channels on television, skimming forum pages and news sites—our lives are inundated with content every second of every day. And, in an almost natural, human reaction, we all let out the same deep sigh when a commercial...
Want to Increase Your Longevity? Practice Sensual Wellness
After decades of creating brands for entrepreneurial startups and major corporations, we finally decided it was time to create our own. We named it Everlusting, to reflect the excitement and positivity we were feeling as we chartered the next phase of our lives. Our...
The Rise of Older Influencers: Their Impact, Potential and Future
In an age where social media has long been regarded as a youthful enclave, a new trend is emerging: older adults are breaking the mold and joining the ranks of content creators on platforms like Instagram and TikTok. From skits and recipes to fashion and life advice,...
‘Who Do They Think We Are?’
In the early 1990s, when my parents were living in Florida and concerned about their future need for my support, my mom, dad and I went shopping for an independent living community near my home in Charlotte, NC. We toured nearly a dozen places, always guided by...
Ageism in the Media: An Insider’s Perspective
Older Americans and researchers studying aging agree: the media is ageist. A striking 83% of adults ages 50 and older said in a 2021 survey from the Geena Davis Institute on Gender in Media and the NextFifty Initiative, “sometimes I feel the media/culture doesn't...